In today’s digital era customers use the internet first to gather information about any business. Whether anybody wants to search for local service providers, compare products or gather information about some company, internet has become their first destination.

Websites provide online identity to the business and provide a convenient platform to the customers to access the detailed information.

Many of the small businesses depend on social media. Social media is useful, but websites give advantage of complete control and professional presentation to the business.

In digital marketing both SEO and SEM are believed to be important strategies. The objective of both is to improve online visibility, but the approach of both are different.

The focus of SEM is on paid marketing. Through search engine advertising businesses bring their products and customers in front of potential customers . In this strategy ads are shown to those who keep interest on specific keywords or those whose profile aligns with online behaviour and preference target audience.